Rate card digital products

//Rate card digital products
Rate card digital products 2018-01-11T07:40:10+00:00

2018 rate card for digital products on Ekstra Bladet

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PLACEMENT CROSS DEVICE MOBILE DESKTOP TABLET
FRONT PAGE TAKEOVER*
Dominance (24 hours) 215.000 kr.  50.000 kr. 120.000 kr.  50.000 kr.
Dominance,  time slot (mornings: 0 am – 12 am) 75.000 kr. 52.000 kr.
Dominance,  time slot (day: 12 pm – 18 pm) 75.000 kr. 52.000 kr.
Dominance,  time slot (evening: 18 pm – 24pm) 75.000 kr. 26.000 kr.  –
Mega – placement 1 150.000 kr.  40.000 kr.  70.000 kr.  40.000 kr.
Mega – placement 2 100.000 kr.  30.000 kr.  40.000 kr.  30.000 kr.
Double follow with expand
 80.000 kr.
REACH AND DOMINANCE
Reach and Dominance**
CPM 130
100% Share of Page/Interscroll 3 placements  – CPM 150 CPM 500 CPM 150
Inread***
CPM 80 CPM 80 CPM 80 CPM 80
Video Vertical***
CPM 150
Double follow with expand
 –  – CPM 80
TIME AND VIEWABILITY
Guaranteed Time (20 seconds timeslot)  –  CPM 50  –
Followbanner (only desktop)  –  CPM 60  –
Viewability bundle 70% CPM 50 CPM 50  CPM 50 CPM 50
ROS
ROS
CPM 35 CPM 35 CPM 35 CPM 35
Interscroll MEGA 1  –  CPM 50  –  –
TAKEOVER
Full Page Takeover
 270.000 kr. 80.000 kr. 170.000 kr. 60.000 kr.
SPONSORATER
Sponsor 1 – section
Ring for pris
Ring for pris
Ring for pris
WEBTV – SPOTS – PROGRAMMATIC
Mixed rolls (pre-/post) CPM 130  –  –  –
Sponsorbumper
CPM 65  –  –  –
ADD-ONS 
Technical data enrichment (e.g. geo segmentation or retargeting) +5% +5% +5% +5%
Premium target groups
+10%
+10%
+10% +10%
Customized target groups
+25%
+25%
+25%
+25%
EB-templates such as Cube +CPM 5
+CPM 5
+CPM 5
+CPM 5
*20% discount can be granted on Front Page Takeover on weekends on desktop
**Reach and Dominance: Minimum budget: 65.000 kr. (Desktop)
***Inread: Minimum budget = 40.000 kr.
Prices are valid no more than 7 weeks from the offer submission.